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Strategy – how do we take you to market in Europe?

The Introtech team will initially engage directly with your organization to enable to gain a full understanding of your business and how it operates within your domestic market.

What are the key strengths of your organization and how can the Introtech team leverage the traction you have built to date to grow sales in the UK and broader EMEA? We will work closely with your organization, executing on the primary objective of replicating the successes you have seen in the domestic market within the UK and Europe.

We will work with you to understand the relationships that you have in place with local resellers and partners in order that we can effectively seek complementary partners and resellers within the agreed targeted geographic regions.  In addition we need to evaluate the successes you have seen within specific vertical markets to date, once again looking to understand the successes within key markets in order that our team can work to replicate these successes within the UK and Europe.

Finally we would work with you to understand your key competitors within the domestic market – how do they affect your business and how do you sell against them?  Once we understand the competitive landscape that you face locally, we can evaluate and recommend the most effective tactical and strategic actions we believe will show success against the UK and European competitors.

Now that we have begun to understand the dynamics which have shaped your business, we can work with your organization to formulate a UK and EMEA strategy using the Introtech phased implementation plan.


Introtech can manage your UK and European business for you, with as little or as much intervention as you need. Our experienced team will…


Once we are engaged with the selected partners we will be working with you to roll out your partner program if you have one. We will ensure that the partners…


The team at Introtech are highly experienced with working with overseas businesses. We are driven to make your business successful within the UK…

Just One Of Our Client Testimonials

I first worked with David Watts of Introtech back in the 1990s and we have worked together on a number of projects since then. I have seen David aggressively grow US-based businesses in the UK and EMEA, building a sustainable and scalable platform to enable ongoing growth and development. I cannot recommend David more, than to say that I have used his services on multiple occasions to expand into EMEA and I have no doubt we will work together again in the future.

Pete Jankowski, Chairman and founder of Next Level Security Systems Inc.

I have known David Watts of Introtech for a number of years, including a period of working with him directly. Throughout the time I have known David he has leveraged his considerable knowledge of the EMEA marketplace to grow a number of organizations, both from within the US and outside. I would have no hesitation in recommending David and his organization for the purpose of business development needs.

Dave Tynan, Vice President Global Sales and Marketing with Avigilon Inc.

Any American business that is considering entry into the UK market must contact Introtech first. In a very strategic and methodical manner, Introtech introduced our technology and solution to targeted markets, buyers, and influencers. The Introtech team accurately evaluated how much penetration we could have, calculated how long it would take to have success, and developed a plan to attack the market aggressively. We were so satisfied with their service, that we contracted Introtech as our sole sales and marketing arm to execute their plan across the UK and Europe. Finally, a benefit that is often overlooked is the tremendous savings we made by not immediately hiring a full time resource in the country. Introtech established the plan and began penetrating the market at a very fair rate and without a long term commitment.

Chris Peterson, Executive Vice President, BRS Labs, Inc.

Contact Us

Please get in touch for further information or to enquire about any of our other services.